Pay Your Dues in Rejection - Embrace Humiliation

Written by Enrique Iturriaga on

March 6, 2025

Stop being weak. Stop fearing rejection and humiliation. This is the ONLY currency that pays your dues when building your business.

Don't measure actions by successes. Measure them by humiliations. You'll definitely succeed.

Set a target: aim for specific humiliating moments each week. You'll accomplish what takes others years. You'll make cold calls. You'll post online. You'll become fearless.

Fear of death is NOTHING compared to fear of humiliation. Conquer this fear and you'll gain freedom to act on anything you want.

Like all things worth having, there's only one way: get used to it. Get desensitized. Achieve this through constant exposure.

Seek rejection. Build immunity. Find freedom.